1. Platinum, gold and silver precious metal packages haven’t changed in years.
2. Sponsors aren’t allowed to deliver content. “I mean, we can’t let them speak. Can you imagine what they might say?” Oh, like the bad joke your chairman told last year?
3. Because sponsors have learned underwriting your coffee and Danish doesn’t generate a great deal of business.
Original Author: JP Moery Trying to land big sponsors for association events is a little like sport fishing—you can be lucky and catch a whopper on...