Some of you may think I’m crazy for saying this, however, your association could experience a new member surge over the next three months. And I’ve seen it happening, first hand, over the last couple of weeks.
I’ll give you an example. A trade association put out an incredible infographic that displayed all of the things that they’ve been doing on their members’ behalf during the pandemic: letters to state officials and local governments, the number of communications they’ve had with the federal government, the number of new and timely webinars that they’ve conducted for their members, telecommunications and conference calls that they’ve had with state chapters, and more. They put all that value into one infographic that they then used to equip their sales and membership teams. It’s been very effective, especially when combined with compassion, empathy, and context when contacting prospects.
The result? Many new members coming on board during the pandemic and economic crisis. Why? Because these new members see the demonstration of what your association can provide to them in good times, bad times, and the worst of times.
My point today is to develop a list of key accounts and all of the people that you’ve been engaging during this time that are non-members. Reach out to them now to talk about a long-term partnership with them. You’ve been together during a crisis and now it’s time to (re)build the industry during this recovery period.
I think the next three months will be an absolutely fantastic opportunity for your organization to develop long standing industry relationships.
Let’s get started today.
Need help sorting through and reaching out to all of those new leads? We can help! Check out our Association Stimulus Package! Or, reach out to us below:
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Updated By: Amelia Mazza Membership development encompasses three important areas of focus that span the entire membership lifecycle, from...