Events sit at the center of how associations connect with their members.

They build community, drive engagement, create sponsorship revenue and turn mission into real, in-person impact.

But they also come with pressure. Tight timelines, limited staff, rising expectations, and a growing need to do more with less.

That’s why Big Red M is expanding its consulting offerings with new event planning services built specifically for associations at every stage of growth.

The service is led by Shoshanna Gross, CMP, whose experience spans conferences, trade shows, and large-scale member events. Her approach combines detailed operational planning with proactive problem-solving to ensure events run smoothly across all phases.

“Associations often know exactly what they want their events to look like, but don’t always have the bandwidth to manage every moving piece,” said Gross. “Our role is to step in as a true partner, bringing clarity, organization, and hands-on execution to help deliver the experience they’ve envisioned.”

Built to Support Associations Wherever They Are

Whether an association needs full event execution or targeted support in specific areas, Big Red M’s expanded services are designed to flex around internal capacity.

Support can include:

• Venue sourcing and logistics coordination
• Registration strategy and execution
• Sponsorship packaging and activation planning
• Marketing, creative, and promotional support
• On-site event staffing and coordination
• Post-event reporting, insights, and surveys
• Budget planning and optimization

The focus isn’t just execution. It’s helping associations build events that are smoother, more strategic, and more valuable for members and sponsors alike.

Organizations that have worked with Big Red M on event support have already seen measurable impact.

“Big Red M hit the ground running, creatively working within our budget and demonstrating strong experience and know-how,” said a representative from the Council of State Restaurant Associations (CSRA). “Many of our attendees commented that it was our best meeting to date, and they had all the planning documents to back up questions we needed to address with the venue.”

“Working with Big Red M has allowed our team to execute events at a higher level without overextending internal resources,” said a representative from the American Business Women’s Association (ABWA). “Their ability to step in and manage the operational details has been critical to delivering a seamless experience for our members and partners.”

Big Red M’s approach goes beyond checklists and logistics, events are treated as growth engines.

That means aligning every touchpoint, from sponsorship strategy to attendee experience, with broader organizational goals like membership growth, revenue generation, and long-term sustainability.

The result is not just a well-run event, but a more strategic one.

Built for Lean Teams Under Pressure to Do More

Many associations today are operating with small teams and big expectations.

This is where external support becomes a force multiplier, not a replacement.

Big Red M steps in as an extension of the team, helping associations scale event execution without scaling headcount.

Looking Ahead

This expansion builds on Big Red M’s broader mission of helping associations grow through sales, consulting, and publishing support.

Events are one of the most visible expressions of an association’s value. When done well, they strengthen everything else: membership, sponsorship, engagement, and long-term sustainability.

Big Red M is here to help make that happen.

If your association is planning an upcoming event or exploring support options, connect with us today!

For more details, view the official announcement HERE.