It’s no secret that associations are facing a noticeable decline in membership rates. The 2025 Membership Marketing Benchmarking Report showed that 26% of associations reported a decrease in membership. By July of the same year, that number jumped to 36%. [...]
Sponsorship Fulfillment is What Keeps Sponsors Coming Back. Why fulfillment matters more than the sale Delivering beyond sponsor expectations The importance of event-day execution Measuring sponsor ROI Turning sponsorships into long-term partnerships How Big Red M helps associations execute sponsorships [...]
Events sit at the center of how associations connect with their members. They build community, drive engagement, create sponsorship revenue and turn mission into real, in-person impact. But they also come with pressure. Tight timelines, limited staff, rising expectations, and [...]
Most associations in 2026 are missing opportunities to generate substantial revenue. This guide helps you pinpoint the 50 most common revenue leaks associations are missing and fix them fast. Associations face pressure to grow revenue, engage members, and do it [...]
Associations rarely have the internal bandwidth to manage every moving part of a major conference. However, that's not a weakness, it's simply the reality of lean teams with full plates. Outsourcing conference management to an experienced event partner means the [...]
Too many associations lean almost exclusively on membership dues instead of growing their non-dues revenue. The result is often missed opportunities, limited flexibility, and unnecessary pressure on members. Big Red M's 24-Step Non-Dues Revenue Growth Diagnostic is your practical guide [...]
Associations are leaving their past and modernizing for 2025. Here's 10 steps you need to catch up! Is your association ready to thrive in the changing landscape of 2025? The way organizations approach strategy, growth, and member engagement is evolving [...]
In the association world, membership retention should not be a “seasonal task” performed as renewals approach, but rather a continuous act of cultivation. With New Year’s resolutions taking shape and spring around the corner, we’ve been thinking a lot about growth. In this blog, we’ll compare how your association’s membership strategy is a metaphorical garden of opportunity that should adapt to the changing seasons, from recruitment to retention.
Discover the art of measuring member engagement with "Quantifying Commitment." This blog unveils a range of tools and strategies, from surveys and CRM analytics to social media insights and personal interviews, aimed at understanding and enhancing the involvement of members in your organization. Perfect for non-profits, associations, and corporate entities, it’s a must-read for anyone looking to deepen their grasp on member dynamics.
