by Karen Snyder | Apr 29, 2019 | Association Business Strategy, Business Practices
If we know culture is the most important part of any successful organization, what is your association doing to create a positive and healthy culture? How much are you spending on creating the culture they want? What are you spending in time? In money? In thought? In...
by Karen Snyder | Apr 22, 2019 | Business Development, Business Practices, Marketing
My friend and colleague, Marty Baum of Edgewood Consulting Group (www.edgewoodcg.com), a firm that specializes in working with major consumer packaged goods manufacturers and their retail customers, wrote to agree with me about the importance of knowing your call to...