by Kerry Doyle | Jun 25, 2020 | Association Sales, Business Development, Business Practices
One of my favorite things about being a Salesforce Administrator for a small company is the ability to implement standards around how to best utilize Salesforce. As a team, we have learned to store the most accurate and detailed information to improve sales and help...
by Kerry Doyle | Dec 17, 2019 | Business Practices, Membership Development
It is important to dedicate time to clean up your data, particularly when it comes time for member recruitment. Look at your list of prospects and ask yourself: 1) Do I know where they came from? 2) Do I know what role that prospect plays in the decision-making...
by Kerry Doyle | Sep 2, 2019 | Association Marketing, Association Sales
We recently had our morning “pep rally” meeting during which we share ideas and challenges we are facing and this particular day we discussed the use of video in prospect communications. The outcome of this discussion was a strategic re-vamp of our communications...
by Kerry Doyle | May 28, 2019 | Association Marketing, Membership Development
Here at The Moery Company, we send communications to thousands of prospects every month. To make our communications count, understanding the audience is critical. A considerable part of our communication success is the detail we collect to segment our lists. Based on...
by Kerry Doyle | Apr 15, 2019 | Association Marketing, Association Sales, Association Strategy
When it comes to the daily grind, everyone can relate to an overcrowded inbox and how easily an important email gets pushed to the bottom. When it comes to being seen and opened, I follow a set of best practices when I am brainstorming email subject lines. Here are my...