by Mike Thomas | Jul 12, 2022 | Association Revenue, Membership Dues, Thought Leadership
One topic I get asked about all the time is membership dues. Common questions include what’s the right amount to charge members, what should be the minimum, should there be a cap, tiers, etc. The trivial part to membership dues is that there is no easy answer to this...
by Mike Thomas | Mar 9, 2022 | Association Strategy, Business Development, Membership Development
When I talk to associations about having us sell their memberships, sponsorships, ads, or exhibits, it is almost always met with some form of resistance of having an “outsider” sell their services. Will we be able to communicate their value proposition? Will we...
by Mike Thomas | Nov 10, 2021 | Association Sales, Association Strategy
Hi, I’m Mike Thomas, Senior Vice President of Sales for The Moery Company. Current clients and prospects ask me all the time, what trends am I seeing out there in the marketplace with other associations? Prior to the pandemic, my requests from clients and...
by Mike Thomas | Aug 23, 2021 | Association Sales, Association Strategy
As a sales leader, I get this question frequently. When is the best time to call or email a prospect? The easiest answer to this question is, when do they want to be contacted? It is doubtful you will know what the best time is for every single one of your...
by Mike Thomas | Jul 31, 2020 | Videos
Today, I want to talk about thought leadership sponsorships. Often, it’s one of the most popular requests sponsors have for associations. Unfortunately, associations are not open to the idea of these kinds of sponsorships. Typically, it’s because 10-20...
