by Patty Leeman | Jul 1, 2020 | Association Events, Business Development
I was researching an Association – a large professional society that has been around for over 100 years and is very well respected – and taking a look their sponsorships. They have not yet canceled their fall conference and are actively selling sponsorships for it as...
by Patty Leeman | Mar 23, 2020 | Association Marketing, Business Development, Communications
One of the most amusing parts of my job as Chief Analyst for The Moery Company is to see how my research life crosses into my real life on social media and online advertising. My Google newsfeed is has pegged me with liquor company news after working with the...
by Patty Leeman | Jan 2, 2019 | Business Development
If there was one piece of advice that I would give Association Executives for 2020 is to start off the year with a quick review of the alignment of your value proposition with your messaging to members and potential members. Taking 15 minutes on your website can help...
by Patty Leeman | Feb 27, 2018 | Association Strategy, Business Practices, Membership Development
I keep reading about associations considering lowering their dues or even, *gasp* considering “freemium” memberships. This seems to be a race to the bottom and an admission that associations are simply offering a commodity. One reason we focus on data mining rather...
by Patty Leeman | Feb 5, 2018 | Membership Development
A recent trip to Starbucks left me thinking about the core value proposition of association membership. Your organization’s value prop is the #1 reason your members remain members and also determines whether a prospect comes on board or continues to shop. So, what...
