by Peter Kaminskas | Apr 30, 2018 | Business Development, Membership Development
In part one of this blog series, I made the case on why associations should consider launching member councils. The formation of these groups is a great strategy to drive relevance, visibility and, yes – growth. But, how can you make your council launch...
by Peter Kaminskas | Apr 27, 2018 | Business Practices, Membership Development
A common theme most associations wrestle with is the question of how increased engagement can lead to renewal and acquisition growth. While there are many avenues to pursue on this topic, the concept of launching new membership councils is yet another strategy to...