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About the Author: Shoshanna Gross

  • How Well-Managed Awards Programs Boost Member Engagement

    Shoshanna Gross|October 5, 2026|

    Your association’s awards have the potential to become one of the biggest highlights of your membership offerings, generating buzz, pride, and renewed commitment across your organization. Reaching that potential comes down to how well your association leadership runs the program [...]

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  • 21 Event Planning Mistakes That Cost Associations Members, Sponsors, and Revenue

    Shoshanna Gross|July 22, 2026|

    Successful events don't happen by accident. Small planning mistakes can lead to lower attendance, weaker sponsor value, disengaged members, and missed revenue opportunities. This guide highlights 21 common event planning mistakes associations make and provides practical solutions to help you [...]

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