by Susan Coven | Apr 22, 2021 | Association Sales
What if someone told you they had a perfect pair of shoes for you? These shoes matched every outfit you owned, highly stylish, extremely comfortable, and would solve all of your shoe problems. They are a fraction of the price of any other shoe on the market with...
by Susan Coven | Sep 24, 2020 | Association Sales
As a sales representative closing a deal is all about timing. We are all too familiar with the now exhausted expression, “These unprecedented times.” The narrative and focus needs to change to, “This unprecedented opportunity.” How can we...
by Susan Coven | Jul 2, 2020 | Advocacy, Business Practices
As budgets are becoming tighter and discretionary spending falls under substantial scrutiny, companies are no longer joining associations based on a sense of corporate responsibility. Associations must provide a value proposition that answers the question,...
by Susan Coven | Dec 12, 2019 | Business Practices
Associations need to do a better job of celebrating policy wins with their members. Many advocacy agendas take months, if not years, to finalize and memberships are won and lost based on the outcome of more critical issues. The perfect time to say thank you to your...
