Recent sponsorship studies including “State of Association Sponsorship” by IEG claim non-profit and association sponsor growth lags other industries.
Associations continue to look for the non-endemic sponsor to re-energize its growth strategy. Everyone believes Microsoft, Google or other consumer brands are big plays they should consider.
My question is “Can your association really move the needle for these companies?”
A better tactic may to look simply to your best customers, those that come back year after year to participate, engage and serve as leaders: Core members.
Your general membership is likely conducting more business to business work than ever before. They may jump at the opportunity to celebrate association involvement, showcase new leadership or enhance branding in the industry.
The best opportunity may be the company which has renewed every year for the last 50….and, you have never asked them.
6 Steps for a Successful Association Membership Strategy
Associations are a powerful avenue for growth in any profession. They serve as a platform for members to network, learn, obtain credentials, and...