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Blog MPaul Sherman2025-10-30T15:57:19-04:00
  • Most Recent

    How Generative AI Is Reshaping Ad Design – And Why That’s a Good Thing for Associations

    Matt DiGiovanna|June 11, 2025|

    How Generative AI Is Transforming Ad Design: Insights from Big Red M’s Ad Designer Hannah Strong Generative AI is making a major impact across creative industries, and ad design is no exception. [...]

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  • KiKi L’Italien Receives ASAE’s Academy of Leaders Award for 2025

    Lucas McCann|May 19, 2025|

    We’re proud to share a BIG announcement from the Big Red M team. ASAE named KiKi L’Italien, our Executive Vice President of Marketing and Community Engagement, the 2025 recipient of the Academy of Leaders Award. This recognition is part of [...]

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  • Association Leadership in Volatile Times

    KiKi L'Italien|April 10, 2025|

    When the Justice Department barred its attorneys from participating in American Bar Association events, the shockwaves reverberated far beyond legal circles, striking at the heart of association-government relations nationwide. This unprecedented restriction signals a fundamental shift in the operating environment [...]

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  • Big Red M Joins Forces with ABWA to Strengthen and Grow the Organization

    Matt DiGiovanna|March 27, 2025|

    Big news: Big Red M has acquired ABWA Management, the company overseeing the American Business Women's Association (ABWA). This move sets the stage for ABWA’s next chapter, one focused on strengthening operations, enhancing member experiences, and ensuring long-term sustainability. A [...]

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  • Big Red M Walks to End MS

    Matt DiGiovanna|March 21, 2025|

    At Big Red M, we believe in making an impact both in the association world and in our community. That’s why we are proud to participate in Walk MS on April 27th in Reston, VA. This annual event, organized by [...]

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  • How Big Red M Helped AMWA and WaterISAC Grow Their Membership and Sponsorship Outcomes

    Mike Thomas|March 13, 2025|

    At Big Red M, we know that success is about having the right people working to execute it. That’s exactly what our latest testimonial video showcases, showing insight into how our team helped both AMWA and WaterISAC overcome challenges and [...]

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  • Big Red M’s Culture – Built on Integrity, Dedication, and Collaboration

    KiKi L'Italien|November 1, 2024|

    Our culture is not something we created out of thin air—it’s been shaped and refined by the values we live by and the dedication we show to our clients and each other. In fact, we've been thinking about this as [...]

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  • How Big Red M Helped CHPA Transform Their Membership Strategy: A Client Testimonial

    KiKi L'Italien|September 11, 2024|

    At Big Red M, we pride ourselves on helping associations navigate complex projects with confidence and expertise. Our latest testimonial video features Beth Allgaier, Senior Vice President of Business Development and Industry Relations at the Consumer Healthcare Products Association (CHPA), [...]

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  • The Future of Focused: AI-Driven Strategies for Association Marketing

    KiKi L'Italien|April 19, 2024|

    AI Association Marketing Strategies (or, “Oh, the perils of an association marketer in the AI Age!”) In a world that applauds the straight path, the zig-zag is underrated. It’s not a simple route. That would be boring. It’s an adventure [...]

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  • Association Research: Emerging Technologies in Trade Association Management

    Grace Lynch|December 29, 2023|

    Explore the future of trade association management with our latest Big Red M blog, uncovering the transformative impact of emerging technologies. From blockchain for transparent governance to AI-driven decision-making, discover how these innovations are reshaping the landscape for enhanced efficiency, engagement, and success in the evolving world of trade associations.

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