Hi, this is Bethany Murphy, Senior Business Development Director at The Moery Company. I know there are a lot of uncertainties right now on what the future will look like for businesses and I wanted to share a couple of things we are seeing that have been really successful. The first is options. Providing more than one type of opportunity for your members to get out in front of their audience. Build a dynamic program that includes virtual sponsorships, digital advertising, webinars, and some live events. Show them all of your offerings and give the opportunity for them to pick and choose or maybe select all. But, make sure they know you offer more than just one way to engage. Now is not the time to promote the one opportunity that was maybe the hottest six months ago. Now is the time to put everything on the table and show them how much value you can bring.
Did you know that we have a dedicated sales team that sells sponsorships on our association clients’ behalf? Want to learn how we can help you build a dynamic sponsorship program? Connect with us by filling out the form below and we’ll get back to you shortly!
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Critical Factors for an Association’s Survival – Association Field Report (December 24, 2021)
https://youtu.be/38PO2U8MiF8 Observation from the Field: one of the major influential trade associations in the country may choose to dissolve over...