To boost member engagement, build relationships on the foundation of trust by listening, addressing their feedback, and leading by doing.
The Pros and Cons of Virtual Events as a Member Engagement Strategy
Events are a primary way to boost member engagement and attract new members. But what about virtual events? Consider these pros and cons of virtual events to determine if they would fit your membership strategy.
Develop Your Pipeline of Member Constituents – Advice for Associations to Succeed in 2020
The demographics for the many of the associations that I represent, or whose meetings I attend, look the same. Mostly older professionals, with years of experience, who have extended knowledge to drive the industry with their expertise. However,...
Why Launching an Association Podcast is a Must in 2019
More than 124 million Americans listen to podcasts and among these are your members, so what are you waiting for? Podcasting is the #1 way to connect with them – drive thought leadership, enhance engagement, and reinforce the association’s value...
Five Onboarding Tips for New Members
The onboarding of new members is the hottest discussion with association membership pros. Association partners are telling me onboarding, and following engagement is just as important as recruitment and retention tactics. Here are five quick tips...
What Would Happen if Your Members Chose Not to Join for 1 Year?
This is a big question, folks. A good friend in the association world was speaking with a corporate member who put forth the following scenario – “What if Our company quit all associations for a year – drop our membership with the many trade...
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