To discount or not to discount membership dues. We’ll answer this question in this week’s blog about pricing your membership dues and best practices.
In this blog, we’ll explore how to create a successful membership strategy for your association, why it’s important, and how you can master it to achieve your goals.
Association membership goals must be realistic and achievable. Use this formula to start planning a SMART Goal future.
Lack of member engagement is the primary reason why members do not renew with an association. Use these three points to boost engagement to enhance retention.
Having an intentional membership renewal program is vital to member retention. Follow this step-by-step plan to develop a renewal process that supports your membership retention goals.
Answers to the top 10 questions associations ask about membership recruitment strategy and membership development.
We have all heard the old adage, "A chain is only as strong as the weakest link." More often than not, the context in which this is used in the business world describes a team and its people. In that scenario, however, the implication is that you...
If you do not have a list of dropped members, start building that now and establish a process moving forward. The point of keeping track of former members is to understand why they dropped their membership in the first place. Understanding why they...
When I talk to associations about having us sell their memberships, sponsorships, ads, or exhibits, it is almost always met with some form of resistance of having an “outsider” sell their services. Will we be able to communicate their value...