Membership Development

How To Win at Association Membership

How To Win at Association Membership

We have all heard the old adage, "A chain is only as strong as the weakest link." More often than not, the context in which this is used in the business world describes a team and its people. In that scenario, however, the implication is that you...

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Tips for Tracking Dropped Members

Tips for Tracking Dropped Members

If you do not have a list of dropped members, start building that now and establish a process moving forward. The point of keeping track of former members is to understand why they dropped their membership in the first place. Understanding why they...

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Hire an Expert for Your Association Needs

Hire an Expert for Your Association Needs

When I talk to associations about having us sell their memberships, sponsorships, ads, or exhibits, it is almost always met with some form of resistance of having an “outsider” sell their services. Will we be able to communicate their value...

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