Lack of member engagement is the primary reason why members do not renew with an association. Use these three points to boost engagement to enhance retention.
3 Member Engagement Tips to Boost Retention
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Membership Development
How to Increase Member Retention Through Renewal Programs
Having an intentional membership renewal program is vital to member retention. Follow this step-by-step plan to develop a renewal process that supports your membership retention goals.
Ask Me Anything: 10 Answers to Your Questions About Membership Recruitment and Development
Answers to the top 10 questions associations ask about membership recruitment strategy and membership development.
How To Win at Association Membership
We have all heard the old adage, "A chain is only as strong as the weakest link." More often than not, the context in which this is used in the business world describes a team and its people. In that scenario, however, the implication is that you...
Tips for Tracking Dropped Members
If you do not have a list of dropped members, start building that now and establish a process moving forward. The point of keeping track of former members is to understand why they dropped their membership in the first place. Understanding why they...
Hire an Expert for Your Association Needs
When I talk to associations about having us sell their memberships, sponsorships, ads, or exhibits, it is almost always met with some form of resistance of having an “outsider” sell their services. Will we be able to communicate their value...
Retention is Not Recruitment (& Vice-Versa!)
Retention is not recruitment and recruitment is not retention. Easy enough, yes? However, it is far too common to see membership departments trying to focus on both. How do you prioritize when both items are equally important? A passive retention...
Strategic Moves for Long-Term Viability – Association Field Report (December 17, 2021)
https://youtu.be/qCh-pQqEZKE Observations from the Field: Organizations are looking at their long-term viability and what strategic moves they need to make. Here are three key areas to look at during this journey. 1.What is your value proposition...
What You REALLY Need to Sell Membership
As someone who focuses on operations, I have the unique perspective of watching and learning directly from our sales’ team daily experiences. Over the past 8 years, I have absorbed what it takes to sell a membership and how someone in my position...
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