Membership dues are a vital source of revenue for most associations, but they’re often difficult to get right. Here are some best practices for membership dues.
Best Practices for Membership Dues
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Association Revenue
Secrets to Selling to Associations
When selling to associations, it is important to keep the following four points in mind throughout the sales process.
Things That Matter: Building a Personal Connection Throughout the Sales Process
Before joining the Moery Company, I worked in association membership and marketing roles, which taught me how valuable member relationships are. Not only do you develop personal relationships with the members you are servicing, but more...
What You REALLY Need to Sell Membership
As someone who focuses on operations, I have the unique perspective of watching and learning directly from our sales’ team daily experiences. Over the past 8 years, I have absorbed what it takes to sell a membership and how someone in my position...
Fortune is in the Follow-Up
A few days before officially starting my career in sales at the Moery Company, I heard the phrase “Fortune is in the Follow-up.” That phrase has stuck with me to this very day and is a constant reminder as I sell on behalf of my association...
Trends in the Marketplace
https://youtu.be/hg2kP392RQ8 Hi, I'm Mike Thomas, Senior Vice President of Sales for The Moery Company. Current clients and prospects ask me all the time, what trends am I seeing out there in the marketplace with other associations? Prior to the...
How Frequently Should I Follow Up a Potential Sponsor or Client? – Ask JP #091
https://youtu.be/EnMh5rC6bHQ Hello everybody, it's an episode of Ask JP. I had a great question from one of my friends in the racing business. They asked me, how much follow up should I have with a prospective sponsor or client? I can tell you that...
Don’t Overlook Your Sales Operations – Association Field Report (November 5, 2021)
https://youtu.be/zWmi6QFLa0E Hi there, it's JP Moery, Observations from the Field. One thing many companies and associations overlook is their sales operation. They know they need a sales department, but they don't spend a lot of time and intention...
What Makes a Great Salesperson or Sales Team? – Ask JP #087
https://youtu.be/u1YybJMGYV4 Hello there, it's Ask JP today. The first question is, what's that shirt? I'm supporting the Indianapolis Motor Speedway, one of my favorite places on the planet. The real question today is what makes a great...
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