https://youtu.be/N21Qzht9tng Hello, everybody, it's an Ask JP episode today. I had someone asked me, “how do you set up your email campaigns and how do they work?” We use a lot of those here at The Moery Company to distribute content, generate...
https://youtu.be/mSvpYX6JnyI Hello, everybody, it's JP Moery with an observation from the field. Right now, my colleague Joe Bates and I are out in the field doing a lot of membership reviews, and here's an observation I want you to look at. How...
https://youtu.be/2GHMD68Nip0 Hello, it's another edition of Ask JP, the question today was, how often should I communicate with our members and our industry? As an association, here's my perspective. All the time, every day, 24/7/365. I don't...
https://youtu.be/Mzrm_zeBVCw Welcome to observations from the field. Today we are going to cover the three D’s that are essential for 2021. Digital The first D is digital. This is all about what is happening right now and digital programs and...
One of the most amusing parts of my job as Chief Analyst for The Moery Company is to see how my research life crosses into my real life on social media and online advertising. My Google newsfeed is has pegged me with liquor company news after...
Digital marketing is constantly evolving, one moment the algorithm works in your favor and then the next it throws a wrench into your efforts by completely changing overnight. It’s difficult to keep up with the changes and simultaneously keep from...
Associations need to tell their members' story. I realize that takes additional effort, however, you've got to capture that content. When it comes to communication associations focus on their value proposition and on their own success stories...
Associations are thinking about competition more than ever before and, more specifically, about competing in a digital world. I’ve got news for you: the internet is not going away and it’s your biggest competitor. Competing for attention, time and...
Join us on Thursday, December 5th @ 2:30pm ET for a free webinar where we will cover how to embrace digital marketing to grow your association. Associations need to embrace digital marketing or get left behind. However, embracing digital marketing...
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