What separates associations that grow from those that plateau? The answer often comes down to a few key decisions. In our latest video, Elizabeth Johnson, EVP of Consulting and CAE, breaks down three strategic decisions that can significantly impact the future of your association. These are the kinds of insights that help associations: Refine their strategy Grow non-dues revenue Deliver more meaningful value to members Elizabeth works with associations every day to help them move forward with confidence, and this short video captures some of the most important guidance she shares with leadership teams. Want the video?Fill out the form [...]
We’re proud to share a BIG announcement from the Big Red M team. ASAE named KiKi L’Italien, our Executive Vice President of Marketing and Community Engagement, the 2025 recipient of the Academy of Leaders Award. This recognition is part of ASAE’s Individual Honors for Exceptional Leadership, which celebrates professionals who make outstanding contributions to the association community and society at large. ASAE selected KiKi as the 38th recipient of the Academy of Leaders Award, which honors consultants or industry partners who have shown exceptional support of ASAE and the broader association community. In her role at Big Red M, KiKi [...]
When the Justice Department barred its attorneys from participating in American Bar Association events, the shockwaves reverberated far beyond legal circles, striking at the heart of association-government relations nationwide. This unprecedented restriction signals a fundamental shift in the operating environment facing association leaders across sectors in 2025, where established relationships and participation models can dissolve overnight without warning. The New Reality for Associations From government agencies reconsidering their employees' involvement in industry groups to shifting trade and tariff policies affecting entire industries, the landscape has become increasingly unpredictable. Just last week, the National Association of Manufacturers (NAM) found itself responding [...]
Big news: Big Red M has acquired ABWA Management, the company overseeing the American Business Women's Association (ABWA). This move sets the stage for ABWA’s next chapter, one focused on strengthening operations, enhancing member experiences, and ensuring long-term sustainability. A New Era for ABWA With this transition, Elizabeth H. Johnson, CAE, steps in as ABWA’s new Executive Director. With 20+ years of experience in association management, Johnson has a strong track record in membership growth, strategic development, and leadership. Her expertise, combined with Big Red M’s resources, will help expand ABWA’s reach and impact. "ABWA is a powerful force for [...]
At Big Red M, we believe in making an impact both in the association world and in our community. That’s why we are proud to participate in Walk MS on April 27th in Reston, VA. This annual event, organized by the National Multiple Sclerosis Society, brings people together to raise awareness and critical funds to support those living with MS. Why We Walk Multiple sclerosis affects nearly 1 million people in the U.S., disrupting their daily lives in ways many of us take for granted. At Big Red M, this cause is personal because our team members have been directly [...]
At Big Red M, we know that success is about having the right people working to execute it. That’s exactly what our latest testimonial video showcases, showing insight into how our team helped both AMWA and WaterISAC overcome challenges and drive real results. Launching a new initiative, revamping a strategy, or even fine-tuning an existing approach can feel like a massive undertaking. But when you have a partner who understands your industry, listens to your needs, and executes with precision, the process becomes smoother, and the outcomes become stronger. In this video, Tom Dobbins, CEO of AMWA, discusses how partnering [...]
Associations are leaving their past and modernizing for 2025. Here's 10 steps you need to catch up! Is your association ready to thrive in the changing landscape of 2025? The way organizations approach strategy, growth, and member engagement is evolving fast. With over 50 years of experience working with associations, we’ve seen firsthand what it takes to stay ahead of the curve. That’s why we’ve put together our 10 Steps to Modernize Your Association’s Strategy in 2025, a practical guide to help you lead your association into the future with confidence. Why Modernizing Your Strategy Matters The world is changing, [...]
Our culture is not something we created out of thin air—it’s been shaped and refined by the values we live by and the dedication we show to our clients and each other. In fact, we've been thinking about this as a team a lot this past year! Every day, our team works hand in hand, guided by principles that define not just how we do business but who we are as a company. Why Our Clients Care About Big Red M's Culture For associations, culture is a foundation for so much more. The right partnership isn't only about having the [...]
Membership Growth Is on the Rise! Here's 10 Ways to Grow Yours. Is your association looking for new ways to grow its membership and build a stronger, more engaged community? With over 50 years of experience working alongside associations, we know what works. That's why we’ve put together our 10-Step Membership Growth Checklist, a proven guide designed to help you boost your membership numbers and create lasting value for your organization. Why Membership Growth Matters Membership is the lifeblood of your association. Growing your member base means more resources, a bigger network, and a more vibrant community that supports your [...]
