Our culture is not something we created out of thin air—it’s been shaped and refined by the values we live by and the dedication we show to our clients and each other. In fact, we've been thinking about this as a team a lot this past year! Every day, our team works hand in hand, guided by principles that define not just how we do business but who we are as a company. Why Our Clients Care About Big Red M's Culture For associations, culture is a foundation for so much more. The right partnership isn't only about having the [...]
Membership Growth Is on the Rise! Here's 10 Ways to Grow Yours. Is your association looking for new ways to grow its membership and build a stronger, more engaged community? With over 50 years of experience working alongside associations, we know what works. That's why we’ve put together our 10-Step Membership Growth Checklist, a proven guide designed to help you boost your membership numbers and create lasting value for your organization. Why Membership Growth Matters Membership is the lifeblood of your association. Growing your member base means more resources, a bigger network, and a more vibrant community that supports your [...]
At Big Red M, we pride ourselves on helping associations navigate complex projects with confidence and expertise. Our latest testimonial video features Beth Allgaier, Senior Vice President of Business Development and Industry Relations at the Consumer Healthcare Products Association (CHPA), who shares her experience working with our team to tackle one of their most significant challenges: redefining their dues structure and membership categories. In this video, Beth discusses the scope of CHPA’s project, which required a deep understanding of industry best practices and the creation of a new dues schedule. As Beth explains, this wasn’t a task that could be [...]
AI Association Marketing Strategies (or, “Oh, the perils of an association marketer in the AI Age!”) In a world that applauds the straight path, the zig-zag is underrated. It’s not a simple route. That would be boring. It’s an adventure in understanding and connection. As someone who’s often zagged where others have zigged, choosing breadth over niche in many of my own professional choices, I find I’m more and more often – almost always, in fact – advocating for associations to focus not on reaching the many but on deeply resonating with the few. “Go big or go home!” I [...]
Explore the future of trade association management with our latest Big Red M blog, uncovering the transformative impact of emerging technologies. From blockchain for transparent governance to AI-driven decision-making, discover how these innovations are reshaping the landscape for enhanced efficiency, engagement, and success in the evolving world of trade associations.
In the association world, membership retention should not be a “seasonal task” performed as renewals approach, but rather a continuous act of cultivation. With New Year’s resolutions taking shape and spring around the corner, we’ve been thinking a lot about growth. In this blog, we’ll compare how your association’s membership strategy is a metaphorical garden of opportunity that should adapt to the changing seasons, from recruitment to retention.
Have you thought about unlocking the full potential of your association with Association Management Software (AMS)? Wondering if AMS is the correct solution for you? Explore Big Red M’s latest blog to discover how AMS can streamline membership management, enhance event planning, and foster better communication. You can elevate your association to new heights with the efficient use of technology and data-driven decision-making.
Explore five effective association strategies for attracting the Next Generation of members in our latest Big Red M blog. From digital engagement on Instagram and TikTok to having inclusive programs and internship initiatives, discover actionable insights into creating a dynamic and inclusive community that will help attract new association members. Elevate your association's appeal and relevance to young professionals and college students.
This quick guide offers valuable insights into planning successful association events. From understanding your audience to leveraging technology, learn the key steps to create memorable experiences that resonate with your members. Dive into tips on selecting themes, venues, and marketing strategies to ensure your event is not only well-attended but cherished by all.
