Events sit at the center of how associations connect with their members. They build community, drive engagement, create sponsorship revenue and turn mission into real, in-person impact. But they also come with pressure. Tight timelines, limited staff, rising expectations, and [...]
When discussing artificial intelligence (AI), you’re likely to get strong reactions. Whether your nonprofit or association team is diving in headfirst or a bit hesitant about this emerging technology, it’s important to know the truth, especially as using AI becomes [...]
In the second half of 2025, the Oregon Bankers Association (OBA) reached out to Big Red M about redesigning their long-standing member magazine, Banking Matters. It was an exciting opportunity to give them a fresh look that more authentically reflects [...]
Association management has changed dramatically. That's no surprise. The old assumptions that once guided how leaders staffed, budgeted, and grew their organizations are no longer serving them. Whether you're a seasoned executive director or a newer association leader navigating today's [...]
Associations rarely have the internal bandwidth to manage every moving part of a major conference. However, that's not a weakness, it's simply the reality of lean teams with full plates. Outsourcing conference management to an experienced event partner means the [...]
At Big Red M, we believe in making an impact both in the association world and in our community. That’s why we are proud to participate in Walk MS on April 12th in Washington, D.C. This annual event, organized by the [...]
Explore five effective association strategies for attracting the Next Generation of members in our latest Big Red M blog. From digital engagement on Instagram and TikTok to having inclusive programs and internship initiatives, discover actionable insights into creating a dynamic and inclusive community that will help attract new association members. Elevate your association's appeal and relevance to young professionals and college students.
How Generative AI Is Transforming Ad Design: Insights from Big Red M’s Ad Designer Hannah Strong Generative AI is making a major impact across creative industries, and ad design is no exception. At Big Red M, we’ve embraced this technology [...]
We’re proud to share a BIG announcement from the Big Red M team. ASAE named KiKi L’Italien, our Executive Vice President of Marketing and Community Engagement, the 2025 recipient of the Academy of Leaders Award. This recognition is part of [...]
