Sponsored research presents organizations with numerous advantages, including new revenue streams, enhanced member retention and recruitment, and increased media attention. By leveraging thought leadership, webinars, podcasts, press releases, and other media channels, organizations can maximize the impact of their research collaborations. Explore quick examples of monetizable research and unlock the potential opportunities it brings.
Business Development
How to Set Realistic Association Membership Goals
Association membership goals must be realistic and achievable. Use this formula to start planning a SMART Goal future.
Hire an Expert for Your Association Needs
When I talk to associations about having us sell their memberships, sponsorships, ads, or exhibits, it is almost always met with some form of resistance of having an “outsider” sell their services. Will we be able to communicate their value...
Why Outsourcing with TMC is Different
When folks hear about outsourcing, a fear immediately arises: how can they do what we do? And when it's an association, the fear is even more specific: how can they do what we do as an association? Certain checkpoints have to happen when a...
What Do You Look For When Hiring? – Ask JP #097
https://youtu.be/1KYUPQz_h74 As we near the end of the year, there's a lot of transition going on around workforce, hiring, jobs themselves, and how they might work. Somebody asked me the other day, what things do look for when you're hiring...
Navigating the Future – Association Field Report (December 10, 2021)
https://youtu.be/dLHIj6vUvu4 Hello, it's JP Moery with an Observation from the Field. Here are three things that I'm seeing in my conversations or observing as I'm watching organizations navigate the future. Entrenched issues are being addressed in...
What Are You Thankful For? – Ask JP #094
https://www.youtube.com/watch?v=a7d5Gq6kbwc Hello there and welcome to another episode of Ask JP. The question today is, what are you thankful for? I am thankful for opportunity. Since this is a business podcast, I want to talk about that. There is...
What Are Your Thoughts on Hiring? – Ask JP #090
https://youtu.be/yK00rDLxghQ Hello, it's an episode of Ask JP. A question I had just a couple of days ago was how do you hire? What are your thoughts on hiring people? There's one thing that I've embraced over the last couple of decades, and that...
Let’s Start A Business. Building a Great Foundation (7m 20s) – Association Hustle Podcast Episode 303
[powerpress] Let's start a business together! I want to talk about some of the things that I went through as I started to launch The Moery Company. [powerpress_subscribe] Hello and welcome to JP Moery’s...

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