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  • Building a Framework for Sustainable Membership Growth

    Matt DiGiovanna|September 9, 2025|

    The Oklahoma State Chamber partnered with Big Red M to gain data-driven clarity on membership, retention, and revenue opportunities during a period of transition. Through surveys, benchmarking, and strategic recommendations, Big Red M delivered measurable results—including a 94% retention rate, [...]

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  • Driving Event Growth Through Dedicated Sales Support

    Matt DiGiovanna|September 9, 2025|

    SWANA partnered with Big Red M to centralize sales, resulting in a consistent, relationship-driven approach that boosted exhibitor satisfaction and freed staff to focus on strategy. The partnership delivered measurable results—118 exhibitors, $574,600 in revenue, stronger industry representation on the [...]

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  • Strengthening Corporate Partnerships at the Federal Managers Association

    Matt DiGiovanna|September 3, 2025|

    Big Red M partnered with FMA to modernize its corporate partnership strategy, creating a tailored prospecting plan that balanced long-term sponsor relationships with new partner acquisition. Through refined messaging, tiered sponsorship guidance, and a targeted prospect list, the team positioned [...]

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  • Strengthening “Bar News” Through Strategic Ad Sales Partnership

    Matt DiGiovanna|September 3, 2025|

    Big Red M has partnered with WSBA since 2021 to manage ad sales for Bar News, delivering steady revenue growth and strategic oversight during leadership transitions. By providing historical data, clear performance metrics, and proactive communication, the team ensured continuity [...]

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  • Scaling Revenue Without Scaling Staff: OPEI’s 1,133% Growth with Big Red M

    Matt DiGiovanna|September 2, 2025|

    Since 2014, Big Red M has helped OPEI grow sponsorship and advertising revenue from $33K to $407K, a 1,133% increase. By embedding seamlessly into operations, the partnership scaled revenue across multiple offerings while maintaining brand integrity and lean staff efficiency.

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  • Seamless Partnership, Significant Growth: CFAW’s Sponsorship Transformation

    Matt DiGiovanna|September 2, 2025|

    Big Red M embedded directly into the association’s operations and nearly doubled sponsorship revenue in three years, with results on track to surpass $200,000 in 2025. The partnership strengthened sponsor relationships, earned Board approval, and built a sustainable growth engine [...]

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  • Transforming a Longstanding Partnership — The Mainline Magazine & Big Red M

    Matt DiGiovanna|August 25, 2025|

    Associated Oregon Loggers engaged Big Red M to modernize The Mainline and their membership directory, bringing strategic vision, design leadership, and sustainable publishing support. Together, we revamped operations, quadrupled ad sales, and created a profitable, cohesive publication that continues to [...]

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  • Transformative Partnership with WTS International

    Matt DiGiovanna|August 25, 2025|

    WTS International engaged Big Red M, and our partnership quickly became ongoing, driven by trust and results. Together, we’ve generated $2M+ in partnership revenue and strengthened WTS’s capacity to grow.

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  • From Fragmented to Focused: Membership and Sponsorship Growth That Stuck

    Paul Sherman|May 21, 2025|

    Two very different organizations. One shared challenge: growth. Big Red M stepped in to create repeatable systems that doubled recruitment and brought in nearly $300,000 in new sponsorship revenue — all while blending in like part of the team.

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