https://youtu.be/PR5qAdWxtfM Hello, and welcome to an episode of Ask JP. I had a question this week, how do you prepare for your presentations in front of associations? Thanks for the question. Frankly, I just try my best. As you probably know,...
https://youtu.be/pnnxseHF4WI Hi, everybody, it's JP Moery, observations from the field. I want to tell you about a little tactic that we picked up over the last several months. We are starting to adopt and have a phone first mentality - this has...
https://youtu.be/mSvpYX6JnyI Hello, everybody, it's JP Moery with an observation from the field. Right now, my colleague Joe Bates and I are out in the field doing a lot of membership reviews, and here's an observation I want you to look at. How...
https://youtu.be/fVvYMol4TM8 Hello, my friends, it's JP Moery, observations from the field today. I have been having lots of conversations about organizations and their value proposition. It's one of the hottest topics out there. People want to...
https://youtu.be/2GHMD68Nip0 Hello, it's another edition of Ask JP, the question today was, how often should I communicate with our members and our industry? As an association, here's my perspective. All the time, every day, 24/7/365. I don't...
Over the past three months we saw disruptions of our daily routines leading to a disruption in consumption of content. People are “Zoomed” out. Add in the news cycle and there’s more digital fatigue than ever before. Organizations that continue to...
One of the most amusing parts of my job as Chief Analyst for The Moery Company is to see how my research life crosses into my real life on social media and online advertising. My Google newsfeed is has pegged me with liquor company news after...
Digital marketing is constantly evolving, one moment the algorithm works in your favor and then the next it throws a wrench into your efforts by completely changing overnight. It’s difficult to keep up with the changes and simultaneously keep from...
Associations need to tell their members' story. I realize that takes additional effort, however, you've got to capture that content. When it comes to communication associations focus on their value proposition and on their own success stories...
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