In my 30-year career in the association and consulting space, I've spent almost equal time being the client (the association) and the consultant. I’ve got insights and perspectives that I’d like to share with you on how to better manage your...
Partnerships
Year in Review: Most Popular Posts About Association Sponsorships
Over the last couple of years, sponsorship sales experienced a shift from being transactional to strategic. It’s no longer about slapping a logo onto a banner and calling it a day. It’s about working together with the sponsor and the association to...
Insperity Sponsoring Moery Communications
The Moery Company is pleased to announce that Insperity, a full-service human resources firm, has signed on to sponsor Moery communications efforts. Insperity can manage a range of services for your organization from payroll, health care,...
How to be the Very Best Vendor in Your Industry – Moery Company
What makes a great contractor or vendor? I’ve come to believe that mutual expectations with the client are probably glossed over a bit – discussed somewhat during negotiations; and inserted as some verbage within the contract. However, those...
The third part of a successful sponsor program: Target Market
Many associations are seeking a stimulus to catapult sponsorships into a new era. In recent years, I have seen organizations transition from association need - "pay for our Danish" to sponsor need - "what goals can your business...
Common Themes for Partnership Success
More than fifty associations have been our clients since 2010. Through those experiences we have learned about what makes partnerships tick. Tiffany Freud, Chief Sales Officer, describes productive collabor

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