In my 30-year career in the association and consulting space, I've spent almost equal time being the client (the association) and the consultant. I’ve got insights and perspectives that I’d like to share with you on how to better manage your...
Over the last couple of years, sponsorship sales experienced a shift from being transactional to strategic. It’s no longer about slapping a logo onto a banner and calling it a day. It’s about working together with the sponsor and the association to...
The Moery Company is pleased to announce that Insperity, a full-service human resources firm, has signed on to sponsor Moery communications efforts. Insperity can manage a range of services for your organization from payroll, health care,...
What makes a great contractor or vendor? I’ve come to believe that mutual expectations with the client are probably glossed over a bit – discussed somewhat during negotiations; and inserted as some verbage within the contract. However, those...
Many associations are seeking a stimulus to catapult sponsorships into a new era. In recent years, I have seen organizations transition from association need - "pay for our Danish" to sponsor need - "what goals can your business...
More than fifty associations have been our clients since 2010. Through those experiences we have learned about what makes partnerships tick. Tiffany Freud, Chief Sales Officer, describes productive collabor
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