What goes into a great personal brand, along with the reputation that may follow you throughout your entire career, is the same thing that makes someone a great salesperson: delivering on your word. And being consistent. It really is that [...]
How can your association avoid the common pitfalls that lead to a poor relationship with association management? How do you even know if one is needed for your organization? Where do you start? Admittedly, it's not uncommon for folks who [...]
How can you best communicate your value as an association during a time of intense competition for your dollar, time, and attention? It takes experience, authenticity, and knowing how to read the room to effectively serve your members and build [...]
The Six Degrees of Associations Podcast, presented by Big Red M, is back this week with your host, Lucas McCann. Kevin Belanger, Executive Vice President of Sales and Account Management, and Aaron Horowitz, National Sales Manager at AEX Convention Services, [...]
Megan Killian, CAE, IOM, is Executive Vice President at the National Association of Enrolled Agents (NAEA), and while she found the association industry by serendipity, she has built a reputation over her tenure as someone unafraid to pivot as the [...]
Brandy Spears, Director of Marketing and Communications at the National Association of Enrolled Agents (NAEA), is our guest on the Six Degrees of Associations Podcast this week. Her journey spans from journalism to government contracting to innovative marketing and communication [...]
Join 6 Degrees of Association host Lucas McCann alongside producer and frequent co-host Casey Callanan for a bonus episode about the need for associations to push for growth in 2025—more than ever before. This bonus episode also features a quick [...]
Marketing and communications (MarComm) are cyclical in many ways and what’s old becomes new again, often evolved, improved, and streamlined. When it comes to print marketing, this couldn’t be more true, as the digital landscape has helped exponentially create a [...]
