Email is a central part of our customer growth campaigns, and when executed effectively, the process can accelerate growth and shorten sales cycles. Try these three steps.
1. Send an issue-related email to prospects through MailChimp, Salesforce or other platform. Showcase important information or the organization’s expertise on a topic. Resist sending a marketing piece or promotional offer. Develop a compelling subject line.
2. Monitor the open rates (a 25% plus rate is not unusual for us) to identify topics and issues which resonate.
3. Contact multiple “opens” of the email about the topic.
This simple process qualifies interested prospects, an issue of importance and the person it is important to. That, folks, is what we call a lead.
Things That Matter: Building a Personal Connection Throughout the Sales Process
Before joining the Moery Company, I worked in association membership and marketing roles, which taught me how valuable member relationships are. Not...
