I’m sure everyone reading this can agree it’s easy to spill content uncontrollably when sending emails to prospects. It’s much easier to throw as much information as you know into emails than taking the time to do research on the company and tailor messaging to their needs and interests – but is that an effective email tactic?
The art of filtering is something you’ll have to master to keep the attention of your prospects. I read somewhere, the more you write, the less likely you are to get a response. Only 1 in 3 messages longer than 2,500 words receive replies. It’s important to have your emails be between 50-125 words – more than this is a surefire way to get your email deleted.
Did you get through this blog post? Likely yes, because it was 125 words!
Bethany Murphy is The Moery Company’s Senior Business Development Director. Connect with her on LinkedIn and follow her on Twitter.
Original Author: JP Moery Has this scenario happened to your association? It’s the fourth quarter, and you didn't reach your association membership...