Ego as a Trap



Your association could learn a great dealfrom the Lance Armstrong ego trap.
I can feel the pull to deny problems, and react harshly toward critics. What if our association had an “Oprah Interview?”
Imagine these Yes or No questions.
Q: Has your association inaccurately portrayed the number of active members?
Q: Does your membership dues structure have anything to do with value delivered?
Q: Would you pay to attend your organization’s annual conference?
Something to think about.


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