Your association could learn a great dealfrom the Lance Armstrong ego trap.
I can feel the pull to deny problems, and react harshly toward critics. What if our association had an “Oprah Interview?”
Imagine these Yes or No questions.
Q: Has your association inaccurately portrayed the number of active members?
Q: Does your membership dues structure have anything to do with value delivered?
Q: Would you pay to attend your organization’s annual conference?
Something to think about.
Reflecting on the Year 2021 and a Decade’s Worth of Workforce – Association Field Report (December 31, 2021)
https://youtu.be/zvdyTTRkT_c Observations from the Field: Reflecting on the year and the preceding decade-plus in the workforce. For a little...