Associations can promote new membership by tapping into their unique attributes regarding data, government relations, and the power to bring people together. Learn more in this week’s podcast.
Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. 21st century associations must move forward with a little bit of hustle and revenue development at their core.
Associations have unique attributes that have been consistent over time and I’m going to talk to you about them today.
#1 The power to convene
We hosted a briefing for non-members regarding government relations and 60 non-members showed up. We’ve converted members from that call since then. We still have that power to bring people together and address a common issue or concern.
#2 Government relations
Develop your own advocacy program. People that are members of different industry groups understand who the real players are. You can take that content and pitch it to non-members
#3 Industry data and research.
The ability for us to tap into our membership base and develop trends and industry data from it is incredibly valuable. I’ve got one association that has a Consumer Confidence Index of their member businesses. Hey, when are you going to start traveling again? Are you going to go to the annual convention? What do you think about the prospect of business over the next several months?
#4 Talking about the benefits of membership.
Avoid a menu of items, and talk about how the member will actually benefit. They want to be on a committee, they want to be on the board, and they want company legitimacy through your association.
We hope you enjoyed this edition of JP Moery’s Association Hustle Podcast. We’d love to connect with you. Check out our blog at moerycompany.com and subscribe to our weekly newsletter. You can also connect with JP on LinkedIn and Twitter at @JPMoery, as well as The Moery’s Company’s Instagram and Facebook page.
Get a complimentary copy of JP Moery’s Association Hustle book.
Subscribe to The Moery Company’s bi-weekly newsletter
Top 10 Ways Associations Generate Non-Dues Revenue
Non-dues revenue is all your association's earnings that are not membership dues. Member-based organizations often rely on non-dues revenue to...