Building an Anti-Establishment Association Brand – Association Hustle Episode 289 (7m 12s)



Building a unique business brand will separate you from the competition. Here’s how to do it:
Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. 21st century associations must move forward with a little bit of hustle and revenue development at their core.
Here’s JP.
Build brand in a unique and authentic way.  This week I dropped a picture of a new Moery Company car that raced in the NASCAR Xfinity race in Pocono, Pennsylvania, piloted by Santino Ferrucci. I get dozens of views when I post something about associations and sales. After posting the picture of the car, within 24 hours, I had nearly 1000 views. These are my followers and my association audience. The Moery Company corporate page views were up 90% over last week.
Associations love their hierarchy. They like the head table, they like the car service, they like sitting at the right table at right Washington, D.C. restaurant. I get it. But if you’re a little unique, a little authentic, do things that others are not doing.
Here’s some tactics that I’ve tried over the years:
#1: Daily videos, that I post on my personal site. I just give observations of the day.
#2: Daily podcast.
#3: Bi-weekly newsletter.
#4: We transcribe every video and podcast, and that becomes content that you can then put in written blog form that improves Search Engine Optimization (SEO).
#5: Make your own content!
#6: The most authentic and highest engagement content comes from talking about your mistakes.
We hope you enjoyed this edition of JP Moery’s Association Hustle Podcast. We’d love to connect with you. Check out our blog at and subscribe to our weekly newsletter. You can also connect with JP on LinkedIn and Twitter at @JPMoery, as well as The Moery’s Company’s Instagram and Facebook page
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