Brand-building, accountability, and transparency are steps you can take to become an entrepreneurial leader your organization.
Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. 21st century associations must move forward with a little bit of hustle and revenue development at their core.
#1: Brand building or nothing. I’m amazed by the lack of communication and brand building directly within the association industry in particular. We post at least once a day on LinkedIn, Twitter, and Facebook.
#2: I make at least 50 to 100 contacts weekly. I’m a big believer that CEOs should be a critical part of any fundraising operation
#3: Transparency with staff around finances. I was very clear when I started this company that I was always going to share what the numbers were. Companies that I’d worked with before, no one understand why personnel moves were being made or different expense items were being cut.
#4: Accountability. I think when you’re sharing the numbers with your
team members, everybody kind of gains some accountability. And that’s difficult for an association.
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