What Are Association Members Saying Right Now? – Association Hustle Episode 287 (9m 14s)

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06/22/2021

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Members offer feedback on how associations can be valuable. Here is what they are saying about a few important issues concerning education, workforce concerns, and supply chain issues.
 
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Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. 21st century associations must move forward with a little bit of hustle and revenue development at their core.
Here’s JP.
Top Association Member Issues Right Now:
#1: Regulation concerns. Members are seeing a growth of opportunity and work, but this could result in more regulation.
 #2: Recruiting and retaining staff is one of the top issues that members are facing right now. Regardless of the industry, there are workforce concerns for members.
#3: Supply chain issues. Members aren’t getting equipment, they aren’t able to buy it, and they aren’t able to get the resources they need to make the things that they do.
#4: There is so much value in state and regional associations. Members are talking about the value they get from them.
#5: Talk to your members. What are the main strategy concerns they have?
#6: Advocacy. How are we going to activate for our members around key issues for our industry? DISCUS sponsored a NASCAR in Austin, around a state issue. They had so much television, radio, and they reached a demographic of people that watched car racing.
What are the barriers to success for associations?

  1. Positive awareness with non-members.
  2. Focus on the content to upgrade event experiences, whether virtual or in-person.
  3. Focus on education and certifications. Is it time for you to look at a merger with a professional society that has a more robust educational offering?

We hope you enjoyed this edition of JP Moery’s Association Hustle Podcast. We’d love to connect with you. Check out our blog at moerycompany.com and subscribe to our weekly newsletter. You can also connect with JP on LinkedIn and Twitter at @JPMoery, as well as The Moery’s Company’s Instagram and Facebook page
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