JP Moery’s Association Playbook – Episode 1: Membership and Advocacy

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09/15/2015

[powerpress]
Host JP discusses the connection between government relations and membership growth. Any association survey tells us that members join for advocacy and representation. But ask yourself – when was the last time government relations and membership teams had a strategic discussion on the connection between advocacy and membership sales? Tune in – JP explains why the collaboration is critical.
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