JP Moery’s Association Playbook – Episode 103: Rebranding Your Association, with Guest Scott Lynch

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09/05/2017

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Why would an association established in 1888 need a rebranding? Host JP Moery sits down with Scott Lynch, President and CEO, American Boiler Manufacturers Association (ABMA) to discuss just that. Lynch’s predecessor served for 25 years, and when he came on board 3 years ago, he embarked on a “listening” tour across the country meeting with members of his board of directors. He soon realized ABMA could be doing so much more for the industry, and the rebranding started with a new logo. Listen in!

JP Moery’s Association Playbook is Sponsored by Insperity. Contact Julie Long at Julie.Long@insperity.com for 703/821-7303.

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