Long-term strategic partnerships in the sponsorship area – it’s all the buzz, but what the heck does it mean? Currently, Host JP Moery believes “long-term strategic partnerships” are simply a proxy for, “I just want to go after the big dollars from my existing sponsors.” This approach is not strategic nor at all long term. During his latest podcast, JP talks you through four steps to developing a winning partnership with your sponsors that will stand the test of time.
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