Data is key to developing winning strategies around engagement and retention. According to Host JP Moery, data from your CRM and other sources can be utilized in myriad ways, and he insists there’s no reason to gather everyone in the conference room to brainstorm ideas without data to support them. Before you launch into the development phase of any new association endeavor, listen in on what types of things you should be looking at from your data. Start digging.
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