JP Moery’s Association Playbook – Episode 123: A Major Membership Recruitment Opportunity

[powerpress]
Today, many associations are gravitating toward the recruitment of small or large businesses, says Host JP Moery.  The biggest opportunity, although fraught with challenges, is the recruitment of the medium-sized business in your industry. After recruiting a number of them, we find these medium-sized companies are a different animal altogether. In his latest episode, JP explains why and breaks down a winning recruitment strategy.
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