Sidelining sponsors and vendors at your conferences – relegating them to advertising and exhibiting – precludes associations from fully tapping into expertise that could be invaluable to their members, says Host JP Moery. If your sponsors’ specialized “know-how” is developed, packaged and presented in educational (not blatantly self-promotional) ways, it can be extremely helpful to your mainstream association members – and, to your association as well. He details how in his latest podcast.
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