JP Moery’s Association Playbook – Episode 126: Transforming Your Sponsors into Thought Leaders



Sidelining sponsors and vendors at your conferences – relegating them to advertising and exhibiting – precludes associations from fully tapping into expertise that could be invaluable to their members, says Host JP Moery. If your sponsors’ specialized “know-how” is developed, packaged and presented in educational (not blatantly self-promotional) ways, it can be extremely helpful to your mainstream association members – and, to your association as well. He details how in his latest podcast.


Related Posts

Need Help?

Follow Us

About the Author


803 W. Broad Street, Suite 730, Falls Church, VA 22046

(571) 814-3443