JP Moery’s Association Playbook – Episode 139: Association Mergers with Guest, Robb MacKie

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JP welcomes to the show, his long-time friend and partner, Robb Mackie, President and CEO of the American Bakers Association (ABA). They tackle the topic of association mergers – an issue on the minds of many leaders in the nonprofit space. More than a year ago, ABA went through a significant merger with the Biscuits and Cracker Manufacturer’s Association (B&CMA), and Robb shares what made the experience successful, his recommendations for CEOs about to enter the process, challenges he faced as a leader, the positive outcomes, and the additive nature of the merger. Listen in!
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