JP Moery’s Association Playbook – Episode 140: Creating a “Sense of Urgency” in Sales, with Bethany Murphy



Creating a true “sense of urgency” can be one of the biggest challenges you face in the sales process, says Host JP Moery. If a prospect doesn’t see the ticking time bomb early on, your chance of closing that sale quickly decreases. JP welcomes to the show Moery Senior Business Development Director, Bethany Murphy who shares three strategies, which help her persuade prospects to “act now.”


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