A common theme most associations wrestle with is the question of how increased engagement can lead to renewal and acquisition growth. Host JP Moery’s guest this week is his good friend of more than a decade, Peter Kaminskas, CompTia’s Vice President, Industry Relations. Peter says, “While there are many avenues to pursue on this topic, the concept of launching new membership councils is yet another strategy to drive relevance, visibility and, yes – growth, within your association.” During this episode, JP and Peter discuss best practices for launching member councils. Listen in!
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