This is a big question, folks. Host JP Moery had a recent conversation with a good friend in the association space, which was extremely intriguing. He shared with JP a scenario he’d heard from a corporate member who put forth, “What if our company quit all associations for a year – drop our membership with the many trade associations we are currently a member of. I’d like to see what happens.” During his latest podcast, JP addresses this situation, which has already begun to play out.
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