Thought leadership is a hot topic in business these days, and developing a thought leadership strategy is an excellent opportunity for associations to push membership value. Host JP Moery welcomes to the show Moery SVP Mike Thomas who spearheaded just such an effort at the Big Red “M,” and we are poised to have our best year in business – ever. JP and Mike break down this straightforward approach, which can be successfully implemented at any organization – large or small. Listen in.
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