JP Moery’s Association Playbook – Episode 188: Why Solid Vision, Mission & Value Statements are Essential



Bottom line: Today’s associations must have solid vision, mission, and value statements in place to be effective in moving forward. These organizational tenets help guide strategic planning, new initiatives, goal development, and better define its value proposition. Host JP Moery has worked with several organizations in developing these statements over the last 2 years and breaks them down, and explains how they build off one another.


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