“I’ve talked a good deal about social media and how these platforms better enable you to communicate with members and prospects – and I still have plenty to say on the subject,” shares Host JP Moery. These communication tools help connect with your audience in very real and authentic ways about your organization and the value you provide. However, some associations don’t maximize the muscle behind the opportunities these platforms offer – and, its free! JP offers his top tips on how to take full advantage of the power of social to showcase the value of your organization in the eyes of your members.
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