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Recently, host JP Moery was inspired by a quote he saw posted on LinkedIn, which truly transformed his perspective on his own business: “It’s Not the Products You Sell, It’s the Problems You Solve.” And, he believes selling solutions is what association membership sales campaigns should be all about. Not the benefits you offer – but, the particular problems your association can solve for that prospect. He offers three examples in his latest podcast.
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The Business Launch and Exit! (7m 54s) – Association Hustle Podcast Episode 312
[powerpress] Top business advice and exit strategy for new business owners. . [powerpress_subscribe] Hello and welcome...
