First quarter is over. You’re into a business rhythm. You can see a nice upturn. But, don’t get complacent … Challenge your organization to be disruptive. Resurrect your creative appetite for new programs, intensive development and improvement.
This is the time of the year and state of business where you become run-of-the-mill, okay, and ordinary. I’m not really interested in that for your organization.
Here are three things to drive you through the next quarter. And, remember what racing legend Mario Andretti said, “If you feel in control, you’re not driving fast enough.”
1. Find the project where there was not enough bandwidth, budget or market research to launch a year ago … and, Go!
2. Look at your long-term goals and execute the efforts tomorrow.
3. Double your revenue goals on a particular initiative (conference registration, membership recruitment, etc.) and adjust your budget accordingly. Rally your team to go to a previously unmet, and perhaps unthinkable goal. Just think what will happen if you only get halfway to the objective – that’s 25% more than you may have ever anticipated.
When I talk to associations about having us sell their memberships, sponsorships, ads, or exhibits, it is almost always met with some form of...