When it comes to the daily grind, everyone can relate to an overcrowded inbox and how easily an important email gets pushed to the bottom. When it comes to being seen and opened, I follow a set of best practices when I am brainstorming email subject lines.
Here are my favorite tips to get your best open rate yet.
#1 Keep it short. The first thing your readers see is the subject in the preview pane. Think mobile and make it easy for your readers.
#2 Be specific. If your reader cannot get the gist of the email from the subject line, you’ve lost them.
#3 Speak their lingo and write what they’ll recognize.
Remember these suggestions the next time you’re thinking about your subject line to find what works for your audience. Bonus tip! Don’t be afraid to test a subject line you have never tried before. Trial and error take the guessing out of the equation.
Kerry Doyle is the Moery Director of Salesforce. For additional content from Kerry, check out How Would You Rate Your “Best Practices?” and Carve Out an Hour a Week for This…
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