How Big Red M Helped CHPA Transform Their Membership Strategy: A Client Testimonial

At Big Red M, we pride ourselves on helping associations navigate complex projects with confidence and expertise. Our latest testimonial video features Beth Allgaier, Senior Vice President of Business Development and Industry Relations at the Consumer Healthcare Products Association (CHPA), who shares her experience working with our team to tackle one of their most significant challenges: redefining their dues structure and membership categories.

In this video, Beth discusses the scope of CHPA’s project, which required a deep understanding of industry best practices and the creation of a new dues schedule. As Beth explains, this wasn’t a task that could be approached in isolation. “You don’t want to do this in a vacuum,” she says, emphasizing how critical it was for CHPA to partner with Big Red M to make informed decisions.

What made the collaboration so successful? Beth highlights a few key aspects:

• Expertise and Industry Knowledge: Big Red M brought valuable insights into what other associations are doing and what models are most effective. Beth describes how we “brought a large view of the landscape” and helped them see beyond their own walls to find the right solution.
• Flexibility and Project Management: While we kept the project on track, our team also remained flexible, pivoting when necessary to ensure that the final solution addressed all of CHPA’s needs. “They held us to timelines but were also flexible when we needed it,” Beth explains, illustrating how our partnership allowed for both structure and adaptability.
• A Trusting Relationship: Beth underscores the importance of trust in a consulting relationship. She praises our team for listening, learning, and staying responsive throughout the process. “There’s so much we can’t see in our own world,” Beth shares, adding that having a partner who understands the broader association landscape is invaluable.

“We learned a lot about them, and how we might tap Big Red M again in the future,” she adds.

Ultimately, Beth concludes by saying that not only did CHPA successfully complete the project, but they also discovered other areas where Big Red M’s expertise could be leveraged in the future. “We learned a lot about them, and how we might tap Big Red M again in the future,” she adds.

At the heart of any successful collaboration is trust. Beth explains how Big Red M not only listened and adapted to CHPA’s needs but also brought expertise that CHPA simply couldn’t access on its own. With Big Red M as their trusted partner, CHPA knew they were in capable hands—able to rely on expert guidance that made all the difference. In Beth’s words, ‘There’s so much we can’t see in our own world.’ That’s why having a trusted partner like Big Red M is invaluable when navigating strategic decisions.

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This testimonial video captures the essence of what we strive to deliver at Big Red M—strategic expertise, flexibility, and a trusted partnership that helps associations thrive. Watch the full video here, and discover how Big Red M can help your association achieve its goals.