Membership and sponsorship sales by day, farming by night is where I have recently found myself. And I absolutely love them both. Oddly enough, they are quite similar. So, I started to implement a few of my farming habits into my sales strategy and saw a significant difference.
It all revolves around a plan and dedication. Just like I plan my garden, I plan each sales call or email. My garden plan starts out with a general outline that shows were I want to plant each crop.
As the season goes, I adjust the plan based on which crops are doing better than others. I may need to add a few rows, fertilize more, water less…. etc. Then comes the dedication. Weeding, watering and waiting lead to a bountiful harvest. My sales call approach is very similar. I start with a general outline based on any previous emails or conversations, and then I LISTEN. By listening I can then adjust my plan to highlight what is most important to the prospect. Just like my garden, I dedicate time and resources to do whatever I can to close the deal.
My days are much more focused and productive now that I’ve realized how similar my daily activities are and I honestly enjoy both more!
Julie Divine is the Moery Business Development Associate. You can follow Julie on Twitter or connect with her on LinkedIn.
Original Author: JP Moery Has this scenario happened to your association? It’s the fourth quarter, and you didn't reach your association membership...