How is Q3 Going?

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08/06/2019

We are in the midst of Q3 – how’s it going? Sales at The Moery Company are on the rise. Why – a simple strategy. At the end of the Q2, we took a step back to review our email performance. We send thousands of emails a year and it’s easy to fall into the same sending cycle. To ensure we are thoughtfully in line with our goals, I continually review our strategy. Going into Q3, I reviewed Q1 and Q2 numbers to see if there were improvements to be made.
Our team had been unintentionally sending most of our communications on Wednesday and Thursday; however, the numbers show the best days of the week for email engagement are Tuesday and Thursday. So, going into Q3 we refocused and increased communications on those days – and, it’s certainly made a difference. Both of our open and click rates have gone up.
Unsurprisingly, Friday typically trends with below-average opens and clicks. So, we avoid sending Friday emails (depending on the urgency) and opt to send on Monday. I have been wary of Monday sends in the past but have concluded that Monday emails are in fact a better option than Friday.
Lastly, I’ve confirmed that the smaller and more targeted your prospects, the better the email engagement. This has been and will continue to be a critical part of our sales method and a secret to our success. I encourage you to look at your own email trends to make Q3 best it can be!
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About the Author

Kerry Doyle

A Certified Salesforce Administrator, Kerry Doyle’s expertise lies within the management of client data for business growth. Kerry effectively manages Big Red M’s extensive database to serve client needs and support their goals. She maintains ongoing communication with client prospects through our automated email campaigns and message delivery – which guides a sound sales process.
A graduate of James Madison University, Kerry joined Big Red M in 2013.

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